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How do consumers interpret and use portion information on food and drink packaging?

EUFIC webinar on 18 February 2011

Listen in to EUFIC’s webinar on Friday 18th February 2011, from 15:00-16:00 CET (14:00-15:00 GMT) including key findings, followed by an interactive question and answer session with the presenters.

(Registration is required, click here [1] to register).

In this webinar with Q&A session, Dr. Monique Raats from the University of Surrey will discuss key findings from EUFIC’s pan-European study on consumer understanding and use of portion information on food and drink packages.

The provision of nutritional information on a per portion basis forms an important part of current discussions regarding new legislation on food labelling. There is no official definition of a portion.  Research is missing on what consumers consider a portion to be, what it should be based on, how a portion should be defined and who should define it, or whether portion information would help them understand nutrition information.

On this background, EUFIC carried out a pan-European study with Dr Monique Raats from the University of Surrey, England, addressing:

  1. Consumers’ concept of a portion, and understanding of who establishes them and how
  2. How portion size information affects interpretations of nutrition information
  3. How portion information on packaging helps consumers to use nutrition information
  4. How product size influences the perception of what constitutes a portion.

In this webinar, Dr. Raats will summarise the key findings of the study, following a brief introduction by Dr. Josephine Wills, Director General of EUFIC

Το άρθρο εκτυπώθηκε από HDA: http://www.hda.gr

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